In 2023, SoundExchange celebrated its 20th anniversary in the music industry. They also served as a sponsor for the Just For Laughs comedy festival in Montreal, Quebec, Canada. At the festival, SoundExchange hosted various activations, and I was tasked with designing the tote bags that were distributed during the event.

To amplify brand awareness, secure future partnerships, and further engage with the comedy industry, SoundExchange hosted a free bagel activation at the festival. They aimed to highlight their 20-year legacy of helping creators receive royalties. To support this, I designed banners and signage for the activation.

SoundExchange celebrated its 20th anniversary with two live shows featuring performances by artists from their creator network. These events were held in Brooklyn, New York, and Los Angeles, California. I designed the email assets that were sent out to promote these events.

To further celebrate their 20th anniversary and amplify brand awareness, SoundExchange created a printed cover wrap for Billboard magazine. I was tasked with designing this cover wrap, which features a collage of various musical artists encapsulated within the SoundExchange logo.